One of the key conditions for getting amazing shots and telling the story is choosing the proper lighting. In Apurture’s latest video, fashion cinematographer Kazu Okuda and Ted Sim share their best tips on lighting for fashion shots. Although they focus on high fashion videos, most of these tips are also applicable to photography. So no matter if you shoot video or stills, these techniques will help you improve your work.
Whether you are a model choosing a pose or a photographer posing your model, this is a decision that can shape the look of the image and therefore the success of the campaign. The right pose in the right circumstances can make all the difference, particularly when photographing for fashion or advertising.
After Sports Illustrated and Billboard, Elle Australia also issued a cover shot with a smartphone. The photographer Georges Antoni opted for iPhone 7 Plus, like Miller Mobley who shot for Billboard Magazine. And once again, with fine golden light and skillful photographer and model – the results ended up to be fantastic.
A while back Tom Saimon and I took the Godox AD600 for a spin. It was an awesome shoot of a sports trainer, and the results were quite satisfying. We got some great feedback on the shoot, along with some lighting questions, so we created these four lighting diagrams to help fellow photographers understand each scenario. Watch the movie, then hit the jump to see how each shot was created. Of course, when making your own, don’t just copy those, instead use them as a base for creating your own exciting work.
Fashion Photography 101. Even a basic introduction to fashion photography is fairly in depth. So, renowned photographer Clinton Lubbe decided to split the topic up into a pair of videos. Clinton covers the gear, the fashion genre, finding your style, and techniques for directing your subjects.
Fashion photography isn’t like shooting portraits. You’re not simply shooting to create a flattering photograph of your subject for your subject. There’s a lot more to it than that. One needs to understand the genre, its subcategories, and find one’s style to set them apart from the crowd. So, if you’re interested in shooting fashion, these should help you get started.
I’m sure it has happened to all of us that people confuse us with someone else. It usually ends up in saying hello to a complete stranger with a confused look on our face, and that’s all. But for a 63-year-old Lyn Slater, this mix-up ended up in changing her life.
She went to meet a friend for lunch near the Lincoln Center during New York Fashion Week. Suddenly, the foreign photojournalists surrounded her and attracted a large crowd. They mistakenly thought she was a fashion icon, and from then on – she actually became one.
On Wednesday, April 19, Harper’s BAZAAR celebrated their 150th birthday. As it suits a birthday party of such a high-end fashion magazine, they threw quite a spectacle. They projected 150 of their most iconic images on the Empire State Building. In partnership with Tiffany & Co., the magazine’s glossy pages turned into sky-high projections and threw a memorable show for all the viewers.
We’re now five events into Walter’s Wardrobe, with the creaky doors opening in no less than one abandoned Victorian theatre, one gothic castle and three stately homes from various periods. But what really goes on behind the wooden doors? As ‘Ruffles & Ready’ took the stage this April, I thought it was about time I explained what goes on within the Wardrobe…
I think it’s fair to say that most photographers will at some point in their career have to work with models at least once. Whether you’re a still life shooter that photographs models’ hands holding a fork full of food a couple of times a year or an e-commerce shooter that works with models every single day. We all need to know how to contact a model, book a model and what to expect when working with a model.
But working with models in our current industry isn’t just for professional photographers anymore. The digital age of photography has meant that the barrier to entry is now almost non-existent meaning that more people than ever before are picking up a camera and getting into photography and more specifically model photography.
Combining natural light and flash can be tricky, but photographer Axel Rivera shared a perfect example of such image with us. He shot this gorgeous portrait in quite tricky conditions – it was during the sunset, the model was backlit, and he only had one strobe. But he did a great job, and he kindly shared his setup, tips, and tricks with DIYP.