Apple products: love them or not, there’s no denying that they’ve made a tremendous impact on photography today. If you don’t own an iPhone, chances are you most likely own a Mac. If you own neither then you’re in more of a minority than you’d think. Considering how important the company’s become to the photography world in general, the news that came out of Apple’s WWDC keynote today is set to make another mark in how many of us deal with our work. As I’m writing this post, Craig Federighi of Apple is wrapping up the announcement of the new iOS 8. Both the mobile operating software, along with the new update to Mac OSX, were both just recently introduced at the keynote, and the changes they’re bringing to how we work with photos on our Apple devices are far overdue.
These guys run a video advertising company called Torchborne Screens in Australia. When it comes to the video advertising, it looks like they know their field. They released this demo reel to promote the work they do, and it hit the front page of Reddit’s videos section. The video stands as a reminder of what’s possible with the gear we have today and with how accessible that gear is.