Life is full of mysteries. Why is “abbreviation” such a long word? Do dogs get sore throats? How long do fish wait to swim after eating? Why is bra singular but panties plural? Which genius decided that the word “lisp” should have an “S” in it? But perhaps one of the biggest mysteries is one that strikes at the very heart of the photography industry. It’s a puzzler that I see all the time, yet I just can’t quite figure out a reasonable answer. Can anybody PLEASE tell me why someone would spend several thousands of dollars on the camera and lens, and then buy the cheapest memory cards they can find? ACME products never actually helped Wily Coyote catch the Roadrunner, so why would anyone think that cut-rate memory cards will help them succeed at capturing life’s moments?