At the latest NAB we saw a big surge of Camera Drone interest. (it was sliders three years ago, Jibs two years, Gibmbals last year and now Drones). Most of the drones (or drone upgrades) introduced were focused on providing a smooth run or more range. Lily is a new players and it is focused on making it FUN.
Lily is a camera drone aimed at extreme sports enthusiasts and as such it features some innovative features.