Hiring An Assistant Without Jeopardizing Your Business

hiring-photograph-assistant

Sooner or later, most of us photographers find ourselves in need of an extra set of hands or feet for a particular project, whether it’s a second shooter (no JFK jokes, please) at a wedding, managing gear and lighting on a commercial shoot, or stabilizing the flower balanced on top of a rocking horse sitting inside an adorable bathtub for that oh-so-cute newborn shoot. Most new photographers and sole proprietors, myself included on numerous occasions in the past, think nothing of pulling in a friend or relative to help out in their time of need. And while that may be fine for personal projects, having that modus operandi in your business can get you into some hot water. I’m not talking about how nice it is to have someone to share the work or how cool it is to refer to someone as “my assistant” (which, admittedly, is pretty awesome…until they break something); I’m talking about, when you DO pull someone else in to help out, making sure that all legal ramifications are met and you do not sign your business’ death warrant.

[Read more...]

How to Find Your Photographic Niche

photographic-niche-diyphotography

I’m told I give good advice. In my previous life as a lawyer, people were even known to pay a considerable amount of money for my advice. When presented with a question or predicament, I’m pretty good at cutting through the extraneous BS, narrowing my focus,  and arriving at a thoughtful, well-reasoned plan or solution. This assumes, of course, that the person seeking advice or guidance is anyone in the world other than myself. When it comes to addressing some of my own issues head on, I often have trouble finding that place where I can be objective. Instead, I tend to get bogged down in my own tunnel vision. I come out the other side eventually, but the path taken is often much more of a winding road than I would like.

[Read more...]

How To Invoice Photography Clients For Your Time

Last week, we took a look at how much should photographers charge per hour.  The next step is to explore how to actually invoice photography clients.

In this article, I will explain three billing methods commonly used in the photography industry: Time Plus Cost, Lump Sum and Upset Limit – and discuss the advantages and disadvantages of each.

It might not seem important at first, but how you invoice photography clients can have a big impact on the success of a job, and your profit margin.

Retro Mad Men Business Man Business Woman In Office JP Danko Toronto Commercial Photographer blurMEDIA photography   [Read more...]

Tips to Get Paid From Photography Use Requests

When David Hobby lets loose on a rant, it’s worth listening.  I mean, he’s usually a pretty reserved guy, but in a recent post on Strobist, he really lets the National Association of REALTORS® have it for asking permission to reproduce his work in exchange for credit (otherwise known as free).

If you’re a photographer with your photography online, you have probably experienced a request or two to use your own work for free.

In this article, I will discuss three tips that you can use to get paid for your photography.

Girls with Shotguns JP Danko Toronto Commercial Photographer

Y’all gonna pay for that photo right?

[Read more...]

Internet Marketing For Photographers – Your Virtual Personality

It’s pretty obvious that internet marketing is critically important to a photography business.

When I started my business, the argument was: Do you need a website?  At the time, I don’t think anyone could have predicted that a website would become only a small part of an overall photography business internet marketing strategy.

But, when was the last time that you checked your virtual personality?

In this article, I am going to review what I find when I search my own name and my business name – with at least one curveball thrown in.Live Nude Girls by JP Danko blurMEDIA Toronto Commercial Photographer

[Read more...]