Every aspiring photographer who is just starting out will sooner or later run into a quirky conundrum: How do I get paying work without prior experience? I’ve been there, many of you have been there…it’s a sticky situation. And, unfortunately, many of us, at one time or another, have opted to work for free in order to build that experience.
Ted Forbes is a firm believer in the Never-Free Doctrine, a term I just made up to define the belief system of never working for a client for free. In the photography world, your sellability as an artist is primarily based on the images in your portfolio, and there are many ways to build that portfolio without having to undervalue yourself to the business world.