We’ve all seen the memes on Facebook in response to the question “Why do photographers charge so much?”. They usually talk about the cost of gear, and other things that your client doesn’t care about. Sure, equipment, insurance, and all the rest of it are expenses you need to earn it back. But, your expenses are your choice. It doesn’t really make difference to most clients whether you’re shooting a 10 year old DSLR or a $30k Hasselblad.
The only thing that matters to your client are the things that benefit them. Your costs are irrelevant. Photographer Don Giannatti at Lighting Essentials has put together a more realistic invoice. It shows things your clients, at least commercial ones, really should care about. Things that help them and their business.