I have to admit, this announcement has surprised me a little. Named the Ektra, after its classic 1941 rangefinder, it seems to hold one major difference. Well, aside from the fact that one’s actually a camera, and the other’s a smartphone. The difference is that this one appears to be Kodak in name only, being produced by UK based Bullitt Group.
Regardless, let’s look at some of the details. Not surprisingly, it’s an Android based phone. It has 21mp rear and 13mp front facing cameras. Kodak say, though, that they’re not aiming to take on the likes of Google and Apple. According to a Wired interview & brief hands-on with the camera, they’re aiming at a smaller and more focused photographer based market.