Every once in a while we will see an epic photoshop fail making its way into the front page. Heck, even Victoria’s Secret had a Photoshop bloop a while back. Now, Snickers is building on those fails in a new ad featured in Sport Illustrated.
Sports Illustrated back cover does not target the general public, they do not even target photographers (is there a difference) they are targeting retouchers, with a brilliant ad.
According to Snickers , Photoshop fails happen when retouchers are tired (due to not eating sneakers, I suppose). I have to say it smiled pretty broadly when I saw that.
meanwhile on the inside of the back cover Snickers are poking fun at movie makers is a similar sense, saying that wind machine operators get “loopy” when they are hungry.
Snickers, I salute you!
See if you can spot all the fails in the first photo, I found quite a few.
[via Pratik Naik]