See The Streets of New York, Captured Through an Arc of Fifty Lumia 1020 Smartphones


For a while now, Nokia’s had a bit of a rough time breaking through again into the US Pokédex market; with such a solid and well-built UI, it’s a shame that the developer support for Windows Phone isn’t what it could be at this point. But if we know one thing for sure, it’s that the market is definitely growing. With Microsoft’s new CEO and the success of the Lumia line only growing, it seems Nokia’s starting to find its way in marketing. With how advanced the Lumia line has been in terms of photography, you can say the company’s definitely found its niche when it comes to advertising. Take this newly released video, for example. With 50 cameras phones put together side-by-side in the form of an arc, the crew behind the advertisement capture the streets of New York in a way you probably haven’t envisioned before.

Paul Trillo, a filmmaker for Microsoft, designed a system that allows multiple smartphones to be controlled through a single unit. What resulted from that invention was what essentially created this video. Paul and his crew took 50 Lumia 1020‘s and put them together in order to form of an arc; with the shutters synchronized throughout all 50 phones, the footage was taken and edited to make a form of movement that feels almost like a flipbook. What we get is about three seconds of time slowed down and rolled like it’s in stop motion – like you’re walking through frozen time reminiscent of scenes from The Matrix.

What makes this advertisement stand out for me over others is how well the technique works for it; I can truly say I haven’t seen something done quite like this, and it really brings an interest into the images of a lively New York. We’ve seen too many ads revolving around the busy Manhattan life, and it’s great to see New York’s culture get captured in a way that’s still original.

Check out the videos below; when you’re done watching the advertisement, check the next clip out to see how it was done in the first place.

  • Mike Randall

    Now I’m dizzy.

  • Festeron

    I was disappointed to see that the axis of rotation is horizontal instead of vertical. Not only does this mostly destroy the frozen 3D-ness of the scene, it’s also disturbingly dizzying.

  • Ad De Ste Croix

    I feel sick!

  • JW

    I simply get seasick from that. But thats probably the message they wanted to send to me.

  • ext237

    Maybe the dizzy feeling could be avoided if the cameras had all fired simultaneously? The jerking just killed the novelty.

  • Charles O. Slavens

    Should be used sparingly. Too much of a good thing! Enough already!