Earlier this year, Sigma generated a good amount of noise throughout the photography community when the company stated the intended target competition of their upcoming 50mm F/1.4 lens: Zeiss’s $4,000 55mm Otus. That can either result in us getting one a big leap in quality for lenses on the market at a (hopefully) more consumer-friendly price, or it can end with us having some serious trust issues.
Just recently, Xitek has posted the first few pictures of the Sigma lens engaged in tests with three other lenses: the Sony Planar T 50mm F/1.4 ZA SSM, the Nikon Nikkor AF-S 58mm F/1.4G, and the targeted Zeiss 55mm F/1.4 Otus. (cheapest of which is ~$1500).
The comparison by Xitek, is cited below with the new Sigma at the top left hand corner.
With the impressive results coming from these comparisons, it is safe to say that Sigma has potential to gain a formidable share of the market, but they do need to play their cards right. They targeted a giant in lens quality, and that lens comes with an equally giant price. If Sigma keeps the cost set to where a wider audience is open to making a purchase, this can be incredibly beneficial for the DSLR market. With exceedingly exceptional lens quality coming at more affordable rates, the DSLR market might have just what it needs to compete with the changes the business of photography is taking.
[xitek Via Photo Rumors]