I guess after the megapixel wars are behind us and we are nearing the end of the ISO wars the next war will be about image stabilization. With mobiles phone used as on-the-go hand held video cameras the native videos are quite shaky and unusable.
This is why almost every decent phone has some sort of image stabilization. This commercial from LG takes an idea from Smarter Every Day, and build a complete concept around it – The Chicken Steady Cam.
The commercial takes the concept to the extreme with the GallusCam using Lizzy, a chicken as a living stabilizer.
Here is the original video showing ho chickens can stabilize their heads from Smarter Every Day