Lenticular Photo Used To Secretly Convey Hot Line Number To Abused Kids

The ANAR Foundation is a Spanish organization which helps kids in risk. They Operate a unique phone number – 116 111 – where minors at risk can get aid and consultation.

Lenticular Photo Used To Secretly Convey Hot Line Number To Abused Kids

Anar did a campaign advertizing the number, but were facing a problem where they did not want potential aggressors to see that a kid was even looking at the ad.

The solution was using Lenticular printing on street signs. According to Wikipedia, Lenticular printing is a technology in which Lenticular lenses (a technology that is also used for 3D displays) are used to produce printed images with an illusion of depth, or the ability to change or move as the image is viewed from different angles.

So Lenticular prints are unique in the way that they display different images to viewers at different angles. You may remember Lenticular images from when you were a kid and everybody had a magic ruler that changed shape back at school. 

Anar created a poster that conveys a secret message to people at different heights, even if accompanied by a potential aggressor.

Lenticular Photo Used To Secretly Convey Hot Line Number To Abused Kids

They calculated the average height of a 10 years old kid and planted a message only seen when looking at the poster from that height.

Lenticular Photo Used To Secretly Convey Hot Line Number To Abused Kids

Adults would see this innocent poster

Lenticular Photo Used To Secretly Convey Hot Line Number To Abused Kids

While kids would see this poster with an injured kid and the number

Lenticular Photo Used To Secretly Convey Hot Line Number To Abused Kids

Here is a short movie explaining the project

Thanks for the heads up, Taeer.

  • http://henrymaxm.com henrymaxm

    Now this is great use for technology.

  • Paul Eliasberg

    Great, but… how does the child know the adult can’t and doesn’t see what they are seeing?

    • lumphgewereree

      think about it.. what does it matter?
      it does not matter!
      because it is only hidden so the perpetrator can not see it and force the kid to look at something different.

      • juliawise

        It actually does matter, if the kids avoid looking at it. Kids get pretty good at guessing what will trigger their parents.

        But given that even the adult-level message of the sign is about child abuse, kids might interpret the whole sign as dangerous even if the adult can’t read the hidden phone number.

        • Pedro Batista

          Oh Julia your are so wise!!

          Tell us more about stuff.

        • James Babcock

          With a big advertising poster, I don’t think avoiding or being kept away from the sign is the issue. Rather, the main issue is that if the abusive adult knows the child just read the phone number of an anti-abuse hotline, they might make a lie or a threat to keep them from calling it. Also, if a child’s planning to call secretly, then knowing that they successfully kept a related secret (the content of the sign) could give them the confidence to do it where they might not otherwise.

          • http://www.facebook.com/lacey.t.redd Lacey Tanner Redd

            Equallity of experience—the kid will not know what the taller adult sees—— I am guessing, however, that this is a response to frightened childern that tell this hotline’s agents that they are mostly affraid that they will be hurt if they tell—- any clever ideas on how to solve the problem should be voiced for scared, abused childern could be helped by postitive brainstorming =) well done design team!

  • Joan

    Dude- don’t explain how it works online. That’s just stupid. Now Everyone knows. Way to go.

    • 543543543

      yeah and kid abusing morons from now on kneel before every advertising to check that… use your brain!

      • Keven Yan

        Also, it will have no affect on the very short abusers.

      • durpaherp

        well we’ll know who they are then

      • stormkite

        Or they’ll drag the kids past all ads too quickly for the kds to see them. Which isn’t a bad thing on its own.

        • kus

          I once saw a black woman in Upper Manhattan practically drag her son along the sidewalk while yelling at him and ocassionally hitting the back of his head (relatively softly). There were quite a few of us there but all of us just crossed the street like some kind of secret agreement. I still remember my inaction sometimes but I am scared to confront a black woman for fear of her thinking I am being discriminatory/stereotyping.

          • DigDigDigDig

            She might use that against you out of defensiveness, but if she’s being an ass to her kid, she’s being an ass to her kid. She has probably been confronted to hell and back by other black women before.

          • Reb

            Think about what you are saying…stop and read your entire post Kus…then think, for like a nano second. Then you might see how your thought process is messed up.
            1. You left a defenseless kid on his own
            2. You stereotyped a woman because of the color of her skin and used that as YOUR excuse

            You need to look within. I

          • Paulo Pincaro

            UH OH.

            Look, I’m not going to defend whether it was necessary or not to bring up the race of the person. Like most, I find it to be kind of unimportant. Just because you call someone a black person, does not mean you’re a racist or making a stereotype or any of this nonsense. I don’t know if YOU know this, maybe YOU haven’t had time to THINK before you READ and to THINK before you POST.

            (How do you like online patronizing? Doesn’t feel too good does it?)

            There was a time of slavery in America. You remember this right? Ever heard of something called an inferiority complex? I think this lady is actually more sensitive to the racial issues running through this country than you are. Let that sink in for a second. Seriously, you appear to be very full of yourself going around trying to make people feel like crap for not doing something about someone else’s problem… because she was fearful of having her observation be neglected and rejected simply because of a difference in race color. This is not something new, it’s a societal problem, it’s the evolution of the racial tensions and real issues in America. Without speaking about it, it kind of remains the same.

            So seriously, screw you for trying to make someone feel so terrible over the internet and acting all high and mighty. Who made you the authority on good and evil, right and wrong, moral and immoral again???

    • Pedro Batista

      Duuuude he releaved The Secret!

      We are dooooomed.

    • paphus

      I disagree. Sure, it might make this one method less effective, but spreading this information will inspire many other people to come up with even better ways to reach them.

    • http://www.facebook.com/orionvn202 Orion Nguyen

      You guys are way too pragmatic. That’s the beauty of art and creativity that intend to help someone, I personally don’t think that would do much of the help, but it’s beautiful!

  • http://www.vonwong.com/ Benjamin Von Wong

    This is so cool

  • Amy

    What if your abuser is Lord Farquaad?

    • 41progress41

      I’m not a madman…here you are.

  • BobGammon

    Why is this even on DIYP? Can I do this myself?

    • http://www.diyphotography.net/ udi tirosh

      Hi bob,
      It is here because it is interesting, because it is a good use of technology and photography, because it is a great hack.

  • Cowboy Coder

    Adult view: Try Yum Yum brand apple juice.

    Child view: Do your parents say bad things about our government? Report them and receive free video games and candy.

    • Bob

      To think we always feared Big Brother when we should have been concerned about Little Brother.

    • Rav3n

      No. Don’t take issues like this and make them political for the sake of your own agenda, asshole.

  • SCAQTony

    Perhaps the “bad guys” will find the implanted message and maybe that in itself will be the message that there is now an infrastructure in place to defend the victim albeit a bus shelter ad or a poster at school.

  • god++

    They want to hide this message from adults.

    So they make a video and articles explaining it how it works and then post them online.

    • Rinsengo

      Right. That was my thought, too.

  • Paul

    I love this idea!

  • Alan

    Physical or mental abuse shouldn’t be tolerated at all regardless of the use of a special Lenticular technology. Sadly it would be condemned for a privet organization to use Lenticular Lenses printing to illustrate the fate of infants who survive a late term abortion. Why do the Spanish need a unique phone number. Do we not already have enough federal and local agencies available.This is a group of which many are trying to seek amnesty yet show little ambition to assimilate to a society that countless other nationalities proudly accomplished without the need of visual effects. Before I’m called a racist by a liberalTARD why don’t we have unique phone numbers and 3D displays for: Native Americans, African Americans, Italian, Irish, Polish, South Asian, German….

    • DigDigDigDig

      Because this advertisement was published IN SPAIN.

      To further clarify, Spain is an entire nation in Europe where Spanish-speaking people *are* fully assimilated. Because THEY LIVE IN SPAIN. WHERE IT IS TYPICAL TO SPEAK AND READ SPANISH. (Well other than the whole Catalan dispute, but that is not what you are talking about or probably even aware of.)

      When a news organization refers to a “Spanish” organization, they mean it literally. They mean “An organization that is based in, and tailored for, people in Spain.” “Spanish” does not mean the same as “Spanish-speaking people who live in the USA” “Hispanic people who live in the USA” or “Latino people who live in the USA” And furthermore, what on earth would be the problem if an independent nonprofit organization, which is fully able to allocate its funds as it likes, publishes an ad in Spanish anywhere in the world? If you don’t like that, you don’t need to donate to that nonprofit.

      Also, maybe little baby kids who are having abuse problems need some accommodations and concessions to make things easier for them, regardless of the language they speak.

      All reasonably sane people, including abortion supporters and particularly readers of a design blog, would condemn the idiocy of making a text-dependent billboard for infants, abortion-surviving or not. Because they’re INFANTS. THEY CAN’T READ. They can’t even focus their eyes properly or see the full color spectrum.

      ******
      “Physical or mental abuse shouldn’t be tolerated at all regardless of the use of a special Lenticular technology. Sadly it would be condemned for a privet organization to use Lenticular Lenses printing to illustrate the fate of infants who survive a late term abortion. Why do the Spanish need a unique phone number. Do we not already have enough federal and local agencies available.This is a group of which many are trying to seek amnesty yet show little ambition to assimilate to a society that countless other nationalities proudly accomplished without the need of visual effects. Before I’m called a racist by a liberalTARD why don’t we have unique phone numbers and 3D displays for: Native Americans, African Americans, Italian, Irish, Polish, South Asian, German….”

      • foobar

        This Alan guy probably has never heard of Spain, or Europe at all for that matter.

    • Anya

      Right wing Americans. The laughing stock of the entire world. Well done Alan, you’ve proved how idiotic you and your kind are, and you’ve given us all a good laugh as well.

  • http://twitter.com/Redroserocker LanaRose

    Use whatever is needed to save lives~I like it & Thank you for being a good human being!

  • susan cumings

    Abusers can be short, of course, and can also be wheelchair users… which puts the average adult at or around the height of an average ten year old. Still, there’s creative thinking happening here, and we should encourage that. Many abusers in this context would not think of this as applying to them even if they did see it. To my knowledge, it’s when the abused “operationalize” that knowledge (use the hotline or show they intend to, by having written the number down, for example) that it truly becomes dangerous. So getting it to them in this way is not as dangerous as it sounds, because they may not be perceived as collecting and storing it for future use. It’s not perfect, but let’s keep thinking of ways to help and keep providing CONSTRUCTIVE feedback to help make efforts more effective.

  • Jus’me

    It’s amazing how good marketing can make, even the dumbest ideas, seem brilliant, and revolutionary.

  • happywarrior

    Everyone seems to be missing the real point….. 1. This group has created a unique way to communicate to two audiences and segment the message using an very old technology…. 2. For the cost of $1,000/month street ad purchase, they have received worldwide earned meda attention worth tens of millions..

  • Noah Parks

    Really great idea. Hopefully this can make a big difference. This campaign will be a success if it helps just one child escape abuse.

  • Eric

    What does this have to do with DIY?