About two weeks ago we short video that shows how Photoshop was used as a cookie cutter mold to “tune” a model into the Barbie the industry expects models to be.
Today I would like to share an opposite (albeit a bit oldish) story about UK fashion chain Debenhams who took quite the opposite route.
In their last High Summer Look Book Debenhams chose to not use the skinny and busting abs models that we have come to expect in catalog, Instead they went with showing a wide selection of exactly the opposite. Per their blog they are Featuring an amputee, three models over 40 (including one nearing 70), a paralympian athlete and not forgetting our swimwear shot with a size 18 model to celebrate curvelicious women.
This is of course not to say that they have no shopped they shoots in a similar way to what Dove does with their real beauty campaign.
Here are some of the photographs Debenhams used in their look book:
[Debenhams shows diversity in fashion… | Debenhams]