When I first thought of making a photography project where I work, I thought it would be a good idea to talk about it with THE BOSS.
THE BOSS was really enthusiastic about the idea and was the first to get his portrait taken.
So, here is the tale of how I shot my boss and lived to tell the tale.
This is the point where I am gonna stop calling him THE BOSS and tell you that his name is Yossi.
Yossi is a very calm dude person. He is one of those guys that when everybody is running around to meet a deadline, makes sure we are running at the right direction. And calmness is the main feature that we wanted to show in Yossi’s portrait.
Another nice thing about Yossi is his car. In a high-tech world where everybody drives nice fancy big Dollar cars, Yossi is true to his love – a bitten up Citroen BX from the early 90′s. When once asked him about tithe told me that “Citroen BX is not a car, it is a way of life”. So, the car had to go into the shot.
Lastly I wanted to say that Yossi is a great boss, loved by all and is an example of fine, sharp management. Always bringing results, and gives true guidance. (And it has nothing to do with the fact that I asked for a raise last month, or the fact that I know that you are reading this blog). [Read more...]