More Bad News for Nikon as China Orders the Company to Stop Selling the D600

Graphic by Maaz Khan

The Nikon D600 has to be a curse; it’s been causing too much trouble and more bad news is still coming in for the DSLR manufacturer. This time, that negative attention is coming straight from the likes of media giants like CNN Business after a China Central Television show aired an episode focusing on Nikon. The criticism and accusations voiced in it didn’t put Nikon under a spotlight; they placed the company on concrete under a magnifying glass on a hot summer day.

China Central Television is a state run media network, and on the 15th of March every year a program is broadcast in honor of World Consumer Rights day. This year, the show set its focus on the situation with Nikon’s D600, and the issues that numerous consumers have reported concerning it. The report expressed its accusations against the company of wrongdoing, stating that even their intent to replace every device wasn’t enough to repair the damages done. To top it all off, the show also included CCTV footage of customers that brought their cameras in to ask for refunds, and of the employees outright refusing to fulfill those demands. Instead, the employees blamed the problems with the D600 on dust and smog (Smog? Even lungs deserve a warranty service over there for that).

At the end of the day, this is not good at all for Nikon. For the state itself to say that you’re not doing your business right is detrimental to how well your product ends up doing there. And of course, in this case what ended up happening was Nikon ceasing to sell the D600 in the country entirely; China ordered the company today to stop any sales of the camera currently taking place at all in the country.

When Fujifilm faced its own controversy surrounding problems with light leaks in the X-T1, they stepped up literally a few days after and announced that they’re servicing every camera affected. They’ve kept that word, and they made sure that they were straight and to the point about it. Nikon is a fantastic DSLR manufacturer, but they need to keep in mind that the service a company provides to its customers is crucial to the longevity of a company, as well. Let Fujifilm’s actions be an example of a solid way to act in a situation like this. Hopefully, this entire ordeal ends as a lesson for Nikon: they need to be quick and efficient. If the customers aren’t happy, then you’re going to have a bad time.

[Via PetaPixel via CNN & Businessweek]

  • https://www.facebook.com/david.green.3538 David Green

    maybe it’s time for a recall

  • https://www.facebook.com/ken.young.184 Ken Young

    Note that Photoshop CS5 will not read D600 raw files.

    • Michael Krochta

      convert to dng and cs5 will read them.

  • https://www.facebook.com/ken.young.184 Ken Young

    I recent paid &900 to replace the sensor because it is junk. Nikon later did a recall to offer a free cleaning, but they told me too bad because did not sent it to them for the repairs.

    • Maaz Khan

      Wow. This is pretty much a nutshell explanation of why Nikon is where it is right now.

  • https://www.facebook.com/jeff.anderson.9822924 Jeff Anderson

    No we got the d5100..Jsut an upgrade to the Nikon d3100..

  • https://www.facebook.com/jeff.anderson.9822924 Jeff Anderson

    No we got the d5100..Jsut an upgrade to the Nikon d3100..

  • Fred Smith

    When Intel had the Pentiun FDIV bug issues, they fixed it and took a huge hit to earnings…and remained a market leader keeping the respect of their customers. What are the NIKON executives making these decisions smoking (and where can we get some)? I don’t care if DSLR sales are in the crapper. They have to take a hit on earnings and fix this problem just like FUJI is doing with the light leak issue, or face the realization that customers are going elsewhere. The technology is there for just about anyone with $ to crank out a good camera with a SONY (or whatever) sensor. NIKON is inviting FUJI, SONY or Ricoh (Pentax) to come in and get a piece of their action with Sigma and Tamron coming in to insure there will be enough high quality lenses to go around. NIKON doesn’t understand that it is no longer a necessity for photographers.

  • jameskatt

    China has a ton of smog. This is why cameras fail.

  • patiferoolz

    Isn’t D600 already discontinued?

  • https://www.facebook.com/jdiasvideo José Dias DP

    The beginning of the end.

  • pleasegetreal

    Really?

    This is absolutely nothing to do with a state-sponsored media company hijacking a global awareness campaign to stick it to a major Japanese consumer electronics company about a mostly irrelevant defect in an expensive piece of equipment owned by the wealthy in a developing country.

  • Mike Dobson

    I sent my D600 back and they replaced some shutter mechanism parts but I am so disappointed and no longer trust the camera. I shall think long and hard before I buy another Nikon.