JP Danko is a commercial photographer based in Toronto, Canada. JP
can change a lens mid-rappel, swap a memory card while treading water,
or use a camel as a light stand.

To see more of his work please visit his studio website blurMEDIAphotography, or follow him on Twitter, 500px, Google Plus or YouTube.

JP’s photography is available for licensing at Stocksy United.

Who’s Killing Freelance as a Viable Career in the Creative Industry?

whos killing freelance as a viable career in the creative industry

In my recent article “Who’s Killing the Photography Industry?”, I made the argument that photographers who choose not to charge licensing fees for the commercial use of their work are destroying the viability of photography as a sustainable career.

In the discussion that followed, I was very surprised that many readers viewed licensing as some sort of cash grab at best, with many voicing the sentiment that licensing is a relic that is no longer relevant to the reality of today’s creative industry.

I couldn’t disagree more – so in this article, I am going to expand a little on the value of licensing, and on a wider scale, look at who’s killing freelance as a viable career in the creative industry.

[Read more…]

Studio Binder Aims to Simplify the Chore of Coordinating Talent

Studio Binder

For a recent bridal photography fashion session, I had over thirty emails flying around between myself and my talent just to confirm availability, let everyone know what time to be there, where to go, and what to bring.

And that doesn’t include all the reminder and clarification text messages.

This was a a relatively simple shoot with just me, a model, makeup artist, video guy and location owner involved.

[Read more…]

5 Wedding Photos You Can’t Take With A 24-70 (Also, Why the 24-70 is a Crap Lens Choice)

bridal fashion, blurmedia, toronto wedding photographer, jp danko Last week, Scott Kelby unleashed the wrath of the interwebs by daring to suggest that beginner lenses take beginner photos. A lot of the vitriol seemed to be coming from photographers who were married to their $2000 24-70 f/2.8 lenses.  (I guess its like telling someone they have an ugly spouse). While Scott was very diplomatic about it, I am going to go out on a limb here and say it straight out: the 24-70 is a crap lens choice. And here’s why…
[Read more…]

How To Photograph Three Indoor Window Light Portrait Styles

how to photograph three indoor window light portrait styles jp danko blurmedia photography

Since it’s the winter that won’t end, I though I’d share a few tips for how to photography three indoor window light portrait styles in the comfort of your own home using any camera.

I’m always amazed by how great window light can look and how easy it is to get completely different looks from such a simple light source – and the best part is that you can stay warm indoors too!

[Read more…]

How High ISO Has Revolutionized Photography – And Why Dynamic Range is Next

how high iso has revolutionized photography and why dynamic range is next

I was recently editing a set of photos for submission to my stock agency, when I realized how much my approach to photography has changed in just the last few years.

I think that this particular series of photos really illustrates how the ability to use high ISO has revolutionized photography in just the last couple of years, and why I think improvements to dynamic range should be the next revolution in photography.

[Read more…]

Why Light Trumps Location in Photography

why light trumps location in photography jp danko, blurmedia, toronto commercial photographer

One of my favorite locations for photography sessions is the beach in front of our family cottage.  Its a location that I use quite often for everything from family photos to commercial photography gigs.

The reason that it makes such a great photography location is because (besides being accessible) it has a little of everything: interesting texture, rugged wilderness, water and waves, ice and snow, sunshine, moody rain and fog, unobstructed star fields and everything in between.

But even with a great location, light trumps location in photography every time – and sometimes you have to break the rules!

[Read more…]

The Secret To Correct Exposure With Any DSLR Camera – Revealed for the First Time

the secret to correct exposure

Are you just starting out with photography?  Have you ever wondered why that expensive, brand new, professional grade DSLR in your hands is betraying you and not giving you perfectly exposed photos – every time?

Read this article and you can learn the secret to correct exposure with any DSLR camera – revealed for the very first time – right here on the internet.

(Warning – the truth about getting correct exposures from your DSLR camera may shock some readers – discretion is advised.)

[Read more…]