We don’t usually start a post with a video, but to fully understand the theme below, please take three minutes to watch the video right after the jump below. Watch it through till the end, it is very rewarding. [Awesome photography by Gilad Benari after the jump] ZHT9QU9GPPKW
The image reversal at the end of the video has a few significant roles in the experience of absorbing the photograph
1. The first role is to show an alternate reality – just like reality – only a bit different. There is a second, hidden meaning to the picture that in “our” world is represented by shadows or reflections. A story within a story that the photographers hint about.
2. The second role is a rearrangement of the subjects in the story – what is conceived as the main element in the photo, is actually secondary to what I, as a photographer, choose to show. This dialog helps lure the viewer into the frame.
3. The way I see it, an important part of the process that viewers go through is decoding. If we place a small obstacle to this process, we are increasing the reward once the “Get” it. Once they realize that they are watching an optical illusion caused by a reversal.
4. psychologically speaking, we often treat a thing and its reversal in a very similar way, when in fact – just like in the video above – a reversal may reveal order and content that you can not see until the reversal takes place.
Here are a few more examples:
About The Author
Gilad Benari is a creative photographer based in Israel who uses photography to create an alternate fantasy to the world around us. He is a teacher at Galitz photography school, and Israel’s ministry of tourism official photographer. His art was showcased in exhibits world wide. You can see more of his work on his Instagram and his Deviant art stream.