As much as your photography career relies on your work, more than most people acknowledge, it’s also about creating relationships with your clients. Not only are they the ones currently providing you a source of income, their connections can be future clients and their referrals can be gold in a business where who you know is as important as what you know.
To help ensure you keep as many clients as possible, photographer Jay P. Morgan of The Slanted Lens has shared a video titled 7 Ways to Lose Clients. In it, he walks through seven things you shouldn’t do if you want to keep your clients happy.
Below is a list of the seven ways to lose clients as laid out by Morgan in the below video:
- You don’t know what your clients are looking for
- There’s no reason to take into account how your client is feeling during a shoot
- When things start going downhill technically, you need to address the problem and only that problem
- Only give your client what they want and nothing more
- Don’t share your photos with anyone else, keep them to yourself
- Don’t worry about handing over the images until your clients call you multiple times
- No need to follow up with clients once the project is complete.
Remember not to do these things and you should be seven steps closer to not losing a client. A little common sense goes a long way too.